TXDOT using ‘Teen Click It or Ticket’ campaign to prevent teen driver crashes, deaths


TEXARKANA — The Texas Department of Transportation (TXDOT) is unveiling its “Teen Click It or Ticket” campaign to urge teen drivers to buckle up in ever seat for every ride.

According to numbers from the transportation department, vehicle crashes continue to be the leading cause of death for American teenagers.

Although seat belts offer the best protection in a collision, the usage is still low among teen drivers and passengers. The transportation department says that in 2020 46% (138 of 300) of teen drivers killed in vehicle crashes were not wearing a seat belt.

According to TXDOT, there were 10 motor vehicle traffic crashes in the Atlanta District in which unrestrained teen occupants (ages 15-20) sustained fatal or serious injuries with three fatalities and seven serious injuries.

“We want to remind teens to take responsibility not only for themselves but also for those who are riding in their vehicle,” TXDOT Executive Director Marc Williams said “Everyone must buckle up. One simple click of a seat belt can save a life.”

February will feature the transportation department’s “Teen Click It or Ticket” campaign that will include TV, digital advertising and social media. Additionally, an interactive element will be introduced as the campaign makes visits to 11 high school campuses across the state with its “Teen Click It or Ticket” vehicle.

Paul Quinn

Teens will also be educated on Texas law which requires drivers and all passengers to wear a seat belt. Unbuckled drivers and passengers — even those in the back seat  can face fines and fees of up to $200.

“Teen Click It or Ticket” is a key component of #EndTheStreakTX, a broader social media and word-of-mouth effort that encourages drivers to make safer choices while behind the wheel, like wearing a seat belt, driving the speed limit, never texting and driving, and never driving under the influence of alcohol or other drugs.

Nov. 7, 2000 was the last deathless day on Texas roadways. #EndTheStreakTX asks all Texans to commit to driving safely to help end the streak of daily deaths.